The word ‘instagrammable’ was not something one would associate food with easily, even at a time when Instagram was gaining popularity in India and most of the international dictionaries included the word in their list in 2018.
Restaurant business isn’t always the kindest to entrepreneurs, and many find that after a successful foray into the world of food service, it’s time to put down the apron and menus and sell their restaurant for a nice profit.
Over the past few years, social media and CRM has been a side fare for the f&b industry. The importance of social media has been undermined for so long, which impacted the industry’s revenue generation. The f&b industry has been undergoing an internet transformation in recent years.